明明是兄弟车!埃尔法要加价40万,为何丰田威尔法原价却无人问津

时间:2020-02-01     来源:五折网    作者:蜗牛车志    阅读:10

      说起“加价王”,丰田的埃尔法绝对是王者一般的存在,它不论加价时间还是加价幅度,都堪称史无前例。有多疯狂呢?从上代埃尔法开始加价卖到至今没有停下来,而根据不同配置,如果没有20-40万的加价费,根本就提不到现车,所以别看埃尔法的官方指导价为80.40-85.


<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

说起“加价王”,丰田的埃尔法绝对是王者一般的存在,它不论加价时间还是加价幅度,都堪称史无前例。有多疯狂呢?从上代埃尔法开始加价卖到至今没有停下来,而根据不同配置,如果没有20-40万的加价费,根本就提不到现车,所以别看埃尔法的官方指导价为80.40-85.50万元,实际上新车落地的价格往往高达110-130万元,一辆2.5L四缸的MPV买这个价格,你受得了吗?

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

赚钱的事儿谁不想干?于是乎,丰田又马不停蹄地引进了埃尔法的姊妹车型——Vellfire,中文名为威尔法,并于今年4月在国内上市。丰田本以为威尔法也能大干一番,然而却被现实狠狠地打了脸。现在威尔法上市至今已有大半年时间了,但它在路上的能见度几乎为零,同时在市场上的存在感也很低,远不符丰田的预期。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

最近我上网冲浪时就看到这样的信息:威尔法最新行情,不用加价原价就买。在我咨询过部分经销商后,不但信息得到了证实,甚至有的经销商还给能出几千块的优惠。于是乎,在埃尔法还是要加价提车的情况下,明明是同一款车型,两者售价却相差十几万万左右,这样的行情可以说是国内唯一一例。至于为啥会如此“奇葩”呢?我觉得有主要有两点原因。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

1.口碑累积和车型认可度

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

其实丰田在国内有不少“双胞胎车型”,例如卡罗拉/雷凌、CH-R/奕泽等等车型,每一对双胞胎的销量数据或多或少都存在差距,其中卡罗拉/雷凌的差距最大。如果分析原因,并不是说雷凌比卡罗拉差在哪里,而是卡罗拉比雷凌更早引进国内,“卡罗拉”三个字的影响力雷凌难以撼动罢了。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

尔法和埃尔法同理,甚至两车的差距都不能与双胞胎车型相提并论,因为两车同为日本全进口车型,所有工艺、机械水准都是一样的,仅仅是外观套件的风格取向不同,就例如说是宝马的豪华版和M套件版一样,它们看上去不同,但本质上还是同一款车型。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

而埃尔法早在2011年就已经引进国内销售,这意味着它比威尔法先来华近8年。而如今的埃尔法都已经到了第二代了,威尔法只是今年才开始引进。相比之下,更早来到中国的埃尔法已经拥有很好口碑积累和极高品牌认可度,这是威尔法所不具备的。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

2.消费者的喜好差异化

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

除了口碑积累和名字认可度之外,两车的受众略有不同,埃尔法偏向稳重的商务风格,同时新款前脸的镀铬大“鬼面罩”,让埃尔法在拥有浓厚的商务风格的同时,又有着不怒自威的气势,这就很对国内老板们的胃口。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

尔法则重在强调“力量和强烈的个性”,分体式头灯以及尾灯,传统的红色灯罩则被改为了白色灯罩样式,看确实足够新潮,打破了这个档次MPV车型一如既往的沉闷的形象,并且威尔法拥有众多改装套件,更受喜欢表达自我的车主和改装文化深厚港澳地区人们欢迎。而热爱改装的车主毕竟在国内车圈中还是占小数,所以威尔法在销量上打不过自家兄弟尔法也是情理之中了。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

写在最后:

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

其实毕竟埃尔法/威尔法在本土市场日本就不是什么豪华车型,也就是一般的MPV,售价折合成人民币大概20到40万元。但来到国内市场因为各种原因导致品牌溢价的提升,所以埃尔法才会出现加价十几万也一车难求的局面,而这样的"好事"在威尔法身上或许就很难实现了。那你觉得这两款车怎么样呢?你更喜欢加价二十万的埃尔法呢?还是可以现车直接提走的威尔法呢?欢迎在下面留言讨论哦。

<a href=/article/read/m/search/a/index/k/%E6%98%8E%E6%98%8E.html target=_blank ><b>明明</b></a>是<a href=/article/read/m/search/a/index/k/%E5%85%84%E5%BC%9F.html target=_blank ><b>兄弟</b></a>车!埃<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a>要<a href=/article/read/m/search/a/index/k/%E5%8A%A0%E4%BB%B7.html target=_blank ><b>加价</b></a>40<a href=/article/read/m/search/a/index/k/%E4%B8%87%EF%BC%8C.html target=_blank ><b>万,</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%BA%E4%BD%95.html target=_blank ><b>为何</b></a><a href=/article/read/m/search/a/index/k/%E4%B8%B0%E7%94%B0.html target=_blank ><b>丰田</b></a>威<a href=/article/read/m/search/a/index/k/%E5%B0%94%E6%B3%95.html target=_blank ><b>尔法</b></a><a href=/article/read/m/search/a/index/k/%E5%8E%9F%E4%BB%B7.html target=_blank ><b>原价</b></a>却<a href=/article/read/m/search/a/index/k/%E6%97%A0%E4%BA%BA%E9%97%AE%E6%B4%A5.html target=_blank ><b>无人问津</b></a>

关键词: 尔法   威尔   丰田   无人问津   加价   原价   明明   为何   兄弟   万,   
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